This fun and friendly integrated advertising campaign invites the public to #PassThePositivity. Positivity can be as simple as sharing some sweets, showing your smile, making that cup of tea or donating to PumpAid. Positivity is subjective, and this campaign for Thirsty Planet revolves around the idea of passing on your idea of what positivity is and spreading happiness to those around you.
A fun and friendly video/animated advertisement featuring different examples of how positivity and happiness can be passed around would run on both social media and television. The animated digital adshels encourage the public to #PassThePositivity in an easy and fun way. By scanning the QR code on the looped gif shown in the adshel the message can be shared with friends on various social media platforms. The public is also encouraged to create their own and share it by using #PassThePositivity
This was a winner of the 2017 YCN awards for the thirsty planet brief.
In today’s world, we have become quite cynical in the way we consume. We are hooked in by bright colours and false promises made by corporations. We have become extremely superficial and refuse to believe what is truly going on in the world. Through my exploration of Fuller’s text, it became clear that he is discussing the issues we still have 50 years later regarding consumption. We need to become less cynical and begin thinking of the bigger picture and begin to inspect the fine print of the impact we have in the world. By taking inspiration from the visual language of supermarket and sales graphics I created an eye-catching booklet resembling the format of a commercial catalog. I achieved my desired look by combining typographic experimentation and striking patterns. This was a project in collaboration with Dalton Magg.
The voting system is in Ireland can be quite tedious with long ballot papers and journey home especially for Irish people living abroad. The idea behind the app was to bring voting to the future and make it accessible for all. By documenting the user's journey and carrying out user testing an easy to use app was created with various features making it more enjoyable to go through the voting process. It will now be easier to discover who your vote should go to.
To trial the app: https://marvelapp.com/3ccdjig
Women are constantly struggling to challenge the stereotypes which society has placed on them to be the perfect wife mother and daughter. The animation uses the circle as a metaphor for the woman. It evolves into the task that she must do to give the impression that her chores and her daily life has begun to define her. It becomes a vehicle of communication to morphing into the key elements of the piece such as the clock, speed dial and eye suggesting she is restricted by time. By the end, we can see the chaos slowing down in a moment of calm with a sudden drop to a clear screen. This places emphases on the word impossible which these expectations of the woman are.
The colour palette was chosen to use the connotations of pastel colours to the advantage of the words of the piece. It is restrained with strong contrasting darker colours to add emphases to certain issues. Not only does it set a clear feminine style but also add a more playful aspect to draw a younger audience to the words of the speaker.
This was an entry for RSA 2018.
The Limerick School of Art and Design Graduate show is marked as one of the final steps which the students will take before they enter their professional careers in art and design.
The space the students are in shapes them and what they will do beyond LSAD. It’s the starting point of the student's journey and shapes where they will be in the future. Each of their journeys will change as they grow beyond the college but the start will remain the same. This was something which was incorporated into the concept behind the show. This was an integrated campaign which was advertised both online and around Limerick City.
Limerick has many quirks. One of which is the language used in everyday life by its inhabitants. This campaign was created to run across the social media of Limerick.ie to give people a greater understanding of the ‘Limerick language’. They are a collection of fun and quirky Gifs released in #LimerickGifPacks which works with the Limerick.ie brand.
This was a campaign completed within Southern Advertising and Media Design.
In recent years the Irish language has begun to decrease in popularity among the Irish population. This Info-graphic was created to build awareness of how the Irish language is an endangered language in comparison to other countries secondary languages. It was created using the information gathered from the 2016 Census.
An integrated campaign was created in collaboration with the arts council of Ireland, to encourage a younger generation to attend the theatre. The aim was to establish a greater understanding of the art form which would encourage a younger audience to get involved and keep the craft alive. It has challenged the preconceived misconceptions associated with the theatre making it more accessible to a younger audience. The campaign highlights benefits of a live performance over other forms of media.
The campaign includes video posts highlighting the joy of live theatre. These were created to run on all social media platforms to encourage people to join in and share their stories and experiences through the hashtag #GetYourTheatreOn.
With ease of sharing and the availability of Geo-filters on Snapchat it would be quick and easy for the generation to share the word.
A supplement was also created to give people a greater understanding of the craft which would be available in national newspapers and in theaters. It would be there to give a rundown of upcoming events and articles of the joy of the theatre from participants in the hashtag #GetYourTheatreOn.
Limerick Animal Welfare is a local animal shelter housing a variety of animals including dogs, cats and horses. The shelter gets very little funding from the government and is constantly seeking support from the general public to keep the shelter running. The video attempted to get more people to donate to the charity and to adopt animals rather than buy from breeders. The story is told through one of the volunteers Chris Samways. The video was a huge success on social media. It got more people to adopt animals at a time when the dog kennels at the sanctuary were full.
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